Driver Analysis to Increase the Employee Satisfaction for Enterprise Social Media Platform

Thomas Ruf
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Thomas Ruf: Mendel University

Chapter Chapter 25 in Advances in Applied Microeconomics, 2025, pp 461-480 from Springer

Abstract: Abstract A publicly traded international company operates an enterprise social network (ESN) for employee communication and collaboration. From a business perspective, significant investments have been made to integrate the platform. In addition, six-figure annual costs are incurred for operations and software licenses. From a business perspective, it is therefore important to measure employee satisfaction and analyze which factors have a particularly positive impact on satisfaction. A high level of satisfaction with the enterprise social network increases collaboration and communication on this platform and has a positive impact on the company’s success. Employee satisfaction with the enterprise social network is regularly measured using the Net Promoter Score (NPS). The NPS is the key performance indicator for the platform that is communicated to management. The goal of this work is to use the user experience tracking to derive driver factors that have a high influence on employee satisfaction. Based on these factors, appropriate measures for the platform can be derived in order to increase employee satisfaction and the NPS. With the implementation of the measures and a higher satisfaction, a higher success effect of the platform can be expected.

Keywords: Enterprise Social Networks (ESNs); Employee Satisfaction Net Promoter Score (NPS) user experience collaboration; Communication; Knowledge sharing; Driver analysis; Employee engagement; Digital transformation; Social media platforms; Organizational performance; Employee motivation; Internal communication (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-76654-1_25

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DOI: 10.1007/978-3-031-76654-1_25

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