Consumer Satisfaction Toward Cooperative Fresh Fruits and Vegetables. The Case of Greece

Aristotelis Batzios, Maria Tsiouni and Ourania Notta
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Aristotelis Batzios: Aristotle University of Thessaloniki
Maria Tsiouni: International Hellenic University
Ourania Notta: International Hellenic University

Chapter Chapter 32 in Advances in Applied Microeconomics, 2025, pp 591-603 from Springer

Abstract: Abstract The behavior of consumers in satisfaction is currently being investigated in several studies. However, consumer satisfaction toward cooperative fresh fruits and vegetables is not clear. This study evaluated various attributes involved in the consumers’ satisfaction to purchase cooperative fresh products. The data were analyzed by factor analysis in SPSS, with the purpose of creating these factors that affect the satisfaction of cooperative fresh fruits and vegetables. The results of the research indicated that consumers demonstrated three factors in satisfaction: (i) hygiene-quality, (ii) taste-safety, and (iii) price-availability.

Keywords: Consumer satisfaction; Cooperative products; Factor analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-76654-1_32

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DOI: 10.1007/978-3-031-76654-1_32

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