Assessing the Competitive Environment in the Romanian Television Industry

Cristian Brancu (), Oana Turcu and Cristian Busu
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Cristian Brancu: Bucharest University of Economic Studies
Oana Turcu: Bucharest University of Economic Studies
Cristian Busu: Bucharest University of Economic Studies

A chapter in Smart Solutions for a Sustainable Future, 2025, pp 65-74 from Springer

Abstract: Abstract The Romanian television industry presents a dynamic and competitive environment characterized by a diverse range of players, regulatory challenges, and evolving consumer preferences. This paper aims to provide a comprehensive assessment of the competitive landscape within this sector, focusing on key factors such as market structure, major competitors, regulatory influences, and technological advancements. The study begins with an overview of the Romanian television market, highlighting its historical development and current state. It identifies the major broadcasting networks and cable providers, examining their market shares, audience reach, and strategic positioning. Special attention is given to the role of public versus private broadcasters and the impact of foreign investments on local content production. Regulatory frameworks governing the television industry in Romania are analyzed, with an emphasis on how these regulations shape competition and influence market entry and operations. The study also explores the effects of digitalization and the increasing penetration of internet-based streaming services, assessing how these technological changes are disrupting traditional television consumption patterns and competitive strategies. Consumer behavior trends are examined to understand how audience preferences are shifting in response to the proliferation of digital content and on-demand viewing options. The analysis includes demographic factors and their implications for programming and advertising strategies. Through this multidimensional assessment, the paper provides insights into the strategic challenges and opportunities facing television broadcasters in Romania. It concludes with strategic recommendations for industry stakeholders to enhance their competitive positioning in a rapidly evolving media landscape. This paper contributes to a deeper understanding of the Romanian television industry and offers a framework for future research on media competition in emerging markets.

Keywords: Romanian television industry; Market structure; Broadcasting networks; Regulatory influences; Digitalization; Consumer behavior trends; Competitive strategies (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78179-7_5

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DOI: 10.1007/978-3-031-78179-7_5

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