Digital Transformation in the Global Tourism Ecosystem: Consumer Attitudes and Business Adaptation

Konstantinos Giotopoulos () and Dimitrios Papadopoulos
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Konstantinos Giotopoulos: University of Patras
Dimitrios Papadopoulos: University of Patras

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 259-298 from Springer

Abstract: Abstract The present study aims to explore the impacts of digital transformation on the tourism industry, focusing on consumer attitudes and behaviors as well as business adaptations. Through a combination of primary and secondary research, this paper investigates how technological advancements and information systems are reshaping the tourism landscape. The secondary research involves a comprehensive literature review that highlights the evolution of tourism and the implementation of various information systems within the industry. The primary research analyzes data from two surveys: one targeting hotel businesses and the other focusing on travelers. These surveys assess the extent to which electronic media and information systems are utilized by these two groups. Key findings indicate that digital technologies are significantly influencing both consumer decision-making processes and the operational strategies of tourism businesses. The paper concludes with insights into how the integration of digital tools can enhance customer satisfaction and business efficiency in the global tourism ecosystem.

Keywords: Digital transformation; Tourism; Information systems; Hotel industry; Travelers; Digital ecosystem (search for similar items in EconPapers)
JEL-codes: L86 M31 O32 O33 Z32 Z33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78471-2_11

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DOI: 10.1007/978-3-031-78471-2_11

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