Digital Engagement in Cultural Institutions: Enhancing Visitor Experience Through Innovative Technologies

Spiridoula Tsoukala, Ioanna Kalliampakou, Alexandra Theodoropoulou and Ioanna Giannoukou ()
Additional contact information
Spiridoula Tsoukala: University of Patras
Ioanna Kalliampakou: University of Patras
Alexandra Theodoropoulou: University of Patras
Ioanna Giannoukou: University of Patras

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 375-412 from Springer

Abstract: Abstract This study explores the transformative impact of digital technologies on cultural institutions, focusing on how these innovations enhance visitor engagement and experience. By integrating augmented reality (AR), virtual reality (VR), mobile applications, websites, and social media, cultural organizations can offer dynamic, interactive experiences that extend beyond their physical locations. The research utilizes survey data from 124 participants to analyze perceptions and behaviors regarding digital media in cultural contexts. Findings reveal that AR and VR significantly boost visitor engagement, learning, and emotional connections. Mobile apps and websites increase accessibility and inclusivity, allowing for personalized and global reach. However, challenges such as financial constraints, lack of staff training, and digital divide issues impede effective digital transformation. Concerns over digital security and data privacy must also be addressed to maintain public trust. The study emphasizes the need for strategic planning, sufficient resources, and a user-centered approach to successfully integrate digital media into cultural institutions. Balancing digital innovation with the preservation of authentic cultural experiences can lead to greater sustainability, accessibility, and relevance in a digitally connected world.

Keywords: Digital engagement; Visitor experience; Cultural institutions; AR; VR; Mobile applications; Social media; Accessibility; Digital transformation; Strategic planning; Data privacy (search for similar items in EconPapers)
JEL-codes: L86 M31 O32 O33 Z32 Z33 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78471-2_15

Ordering information: This item can be ordered from
http://www.springer.com/9783031784712

DOI: 10.1007/978-3-031-78471-2_15

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().