Digital Employer Engagement and Learning for Hospitality and Tourism Under Pandemic and Other Crisis Situation

Sotiroula Liasidou (), Katerina Pericleous (), Raphaella Neophytou, Christina Kontogoulidou, Zoi Katsiris, Christos Mettouris, Evangelia Vanezi, George A. Papadopoulos, Gregory Makrides, Krasimira Yancheva, Selvet Niyazieva, Francisco Julio Batle Lorente and Tolo Deya
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Sotiroula Liasidou: Cyprus University of Technology
Katerina Pericleous: Cyprus University of Technology
Raphaella Neophytou: Frederick University
Christina Kontogoulidou: University of Piraeus
Zoi Katsiris: University of Piraeus
Christos Mettouris: University of Cyprus
Evangelia Vanezi: University of Cyprus
George A. Papadopoulos: University of Cyprus
Gregory Makrides: University of the National Education Commission
Krasimira Yancheva: University of Economics Varna
Selvet Niyazieva: University of Economics Varna
Francisco Julio Batle Lorente: University of the Balearic Islands
Tolo Deya: University of the Balearic Islands

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 33-46 from Springer

Abstract: Abstract The COVID-19 pandemic has profoundly impacted the hospitality and tourism industries, necessitating rapid adaptation to unprecedented challenges. This study explores the role of digital employer engagement and learning in ensuring the resilience and continuity of hospitality and tourism businesses during crises. Additionally, the study examines the integration of digital tools in an electronic platform to maintain academic institution–student engagement, facilitate continuous learning, and upskill the workforce in response to evolving industry demands. The focus group formation aimed to gain information mainly on the needs, areas, and forms of collaboration between the HTI and the HEIs through a digital platform. The research highlights the analysis of focus groups with tourism industry professionals in Latvia, Cyprus, Greece, Bulgaria, and Spain, with the results providing insight on the creation of an online platform of communication. The platform brings together students, academics, and industry professionals in an interactive approach to managing opportunities for the industry.

Keywords: Pandemic; Crises; Higher education; Tourism industry; Technology; Online platform; Industry-academia cooperation (search for similar items in EconPapers)
JEL-codes: I23 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78471-2_2

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DOI: 10.1007/978-3-031-78471-2_2

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