Innovative Digital Strategies in Crisis Management for Tourism Enterprises: Enhancing Resilience and Sustainable Growth in the Digital Era

Ioanna Giannoukou () and Antonia Kougia
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Ioanna Giannoukou: University of Patras
Antonia Kougia: University of Patras

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 47-87 from Springer

Abstract: Abstract This article explores innovative digital strategies in crisis management for tourism enterprises, focusing on enhancing resilience and promoting sustainable growth in the digital era. As travel uncertainties increase, from health emergencies to logistical disruptions, the significance of travel insurance as a critical component for modern travelers is examined. The study delves into the concept and rising importance of travel insurance, detailing its various features such as coverage for medical emergencies, trip cancelations, and loss of possessions. It illustrates how these features address the diverse needs of travelers, providing financial and emotional security. Real-life scenarios are presented to underscore the consequences of traveling without insurance, highlighting the associated financial and emotional pressures. Furthermore, the article discusses how appropriate travel insurance policies enhance the overall travel experience by offering security and peace of mind. It also provides guidance on selecting suitable travel insurance plans, emphasizing the importance of understanding policy specifics and making informed decisions. In conclusion, the article aims to educate readers on the indispensable role of travel insurance in modern travel, advocating for well-prepared and stress-free global exploration. Through these insights, the article contributes to the broader discourse on leveraging digital solutions to foster resilience and sustainable growth in the tourism industry.

Keywords: Tourism Business; Digital Strategies; Crisis Management; Sustainable Growth; Travel Insurance; Health Emergencies; Financial Security; Emotional Security; Travel Experience (search for similar items in EconPapers)
JEL-codes: L86 M31 O32 O33 Z32 Z33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78471-2_3

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DOI: 10.1007/978-3-031-78471-2_3

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