Personality, Theory of Planned Behavior and Entrepreneurship Education Effectiveness: A Comparative Study

Panagiotis A. Tsaknis (), Alexandros G. Sahinidis, Grigorios Gikas and Dimitrios Kallivokas
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Panagiotis A. Tsaknis: University of West Attica
Alexandros G. Sahinidis: University of West Attica
Grigorios Gikas: University of West Attica
Dimitrios Kallivokas: University of West Attica

A chapter in Strategic Innovative Marketing and Tourism, 2025, pp 11-18 from Springer

Abstract: Abstract Studies examining how personality traits influence entrepreneurship education effectiveness regarding entrepreneurial intention (EI) are scarce. This study investigates whether changes in entrepreneurial intention after entrepreneurship education are related to changes in the factors of the theory of planned behavior (TPB). Using a pre-test-post-test group design, this survey utilizes a questionnaire-based approach. A preliminary questionnaire was completed before the start of a university-level entrepreneurship course and a follow-up questionnaire after the semester ended. The survey was completed by 315 university students from a business administration department. The sample was divided into two groups based on the personalities of the individuals. The results revealed that personality can affect differently the changes in entrepreneurial intention after the completion of the entrepreneurship course. Furthermore, these changes are related to changes in TPB factors. This study provides valuable insights by addressing the existing gap in knowledge on this topic.

Keywords: Personality traits; Entrepreneurial intention; Theory of planned behavior; Entrepreneurship education (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-81962-9_2

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DOI: 10.1007/978-3-031-81962-9_2

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