Understanding Healthy Eating Behaviors of Slovak Young Consumers: A Preliminary Study in Bratislava

Emel Yarimoglu () and Lucia Vilcekova
Additional contact information
Emel Yarimoglu: Yasar University
Lucia Vilcekova: Comenius University in Bratislava

A chapter in Strategic Innovative Marketing and Tourism, 2025, pp 515-523 from Springer

Abstract: Abstract The European Union and United Nations have been working on promoting healthy eating behaviors and increasing physical activity for years. The aim of the study was to get insights about young consumers’ healthy eating behaviors and understand their perspectives regarding healthy eating for young people in Bratislava which is underrepresented in literature. Within this aim, a preliminary study of a qualitative research was conducted with a convenient sample of 16 students and data were collected by written text. Data were analyzed by content analysis. These preliminary findings that are part of a broader research, showed that participants’ macronutrient consumption is not sufficient for their ages. In terms of healthy eating, they have several patterns which can be comparable among students. Promoting healthy eating behaviors should be tailored to the specific needs and preferences of young consumers. Targeted educational campaigns to promote healthy eating behaviors, to make healthy food more affordable and accessible to young consumers and to create a supportive environment for healthy eating among young consumers should be implemented.

Keywords: Eating habit; Healthy diet; Eating behavior; Macronutrient; Young people (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-81962-9_56

Ordering information: This item can be ordered from
http://www.springer.com/9783031819629

DOI: 10.1007/978-3-031-81962-9_56

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().