The InnoGreen Project’s Green Business Innovation Canvas: Adopting Innovative Green Practices

Sandra M. Dingli (), Adina Cocu () and Emilia Pecheanu ()
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Sandra M. Dingli: University of Malta
Adina Cocu: University “Dunarea de Jos” of Galati
Emilia Pecheanu: University “Dunarea de Jos” of Galati

A chapter in Intangibles in the Knowledge Economy, 2025, pp 81-97 from Springer

Abstract: Abstract Environmental sustainability gained importance following the Covid-19 pandemic as it became apparent that the challenges which the world is facing today need to be urgently addressed. The pandemic created an increase in environmental awareness because the restrictions positively impacted individuals and the world. However, with the lifting of the pandemic restrictions, factors related to lack of environmental sustainability re-emerged. InnoGreen (Innovative entrepreneurs leading green businesses) is an Erasmus + project. Sixty interviews with entrepreneurs in eight European countries were conducted and the data collected was used to elicit innovative sustainable practices and to compile case studies. The project partners have designed a Green Business Innovation Canvas (GBIC) and an e-learning platform. This is in line with the European Commission’s Green Deal which aims to make Europe the first climate neutral continent by 2050. This paper describes some of the innovative green practices and some of the case studies. The research contributes to the literature by being the first to demonstrate how the GBIC may motivate enterprises to adopt more green practices and foster business model innovation.

Keywords: Business model canvas; Business model innovation; Green business innovation canvas; Sustainability; Green practices (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-86660-9_7

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DOI: 10.1007/978-3-031-86660-9_7

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