Opportunities and Challenges in the Development of Film Tourism in Slovakia

Radka Marčeková (), Andrej Malachovský and Diana Kvasnová
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Radka Marčeková: Matej Bel University
Andrej Malachovský: Matej Bel University
Diana Kvasnová: Matej Bel University

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 655-670 from Springer

Abstract: Abstract The scientific goal of the article is to examine the opportunities and challenges of developing film tourism in Slovakia. Slovakia, with its diverse portfolio of nationally and internationally significant films, has strong potential for growth in this niche tourism sector. The research includes a SWOT analysis based on a questionnaire survey of 131 respondents. The study evaluates the current demand and supply dynamics and assesses the attitudes of involved entities toward film tourism. The findings highlight the importance of leveraging film production elements to create comprehensive and attractive tourism products. Key challenges include varying levels of interest and engagement among stakeholders. The results provide a basis for detailed recommendations to enhance film tourism development in Slovakia, focusing on maximizing the benefits and addressing potential risks associated with this tourism type. Key findings suggest that a coordinated effort among enterprises, municipalities, and individuals is crucial for successful film tourism development, emphasizing the need for strategic marketing and quality product offerings to capitalize on Slovakia's film tourism potential. The results of the study are applicable in an international context.

Keywords: Film tourism; Challenges; Opportunities; SWOT (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-87019-4_43

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DOI: 10.1007/978-3-031-87019-4_43

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