The Buying Behaviour of Greek Consumers Towards Different Classes of Olive Oil

Lambros Tsourgiannis (), Vasileios Zoumpoulidis, Sotirios Papadopoulos, Giannoula Florou and Theodoros Markopoulos
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Lambros Tsourgiannis: Region of Eastern Macedonia and Thrace
Vasileios Zoumpoulidis: Democritus University of Thrace
Sotirios Papadopoulos: Region of Eastern Macedonia and Thrace
Giannoula Florou: Democritus University of Thrace
Theodoros Markopoulos: Region of Eastern Macedonia and Thrace

A chapter in Building Resilience Through Digital Transformation and Sustainable Innovation, 2025, pp 311-328 from Springer

Abstract: Abstract Even many researchers examined product segmentation and consumer behavior in agrifood sector and mainly in wine and olive oil industry there is not an extensive examination of consumers’ attitudes towards different quality olive oils. This study aims to examine the factors that affect the buying behavior of Greek consumers towards different quality olive oils and classify them into groups according to their purchasing behavior as well as to develop the demographic profile of those groups of consumers. The researchers conducted a primary survey to a random sample of Greek consumers. Principal Component Analysis, Cluster Analysis, Discriminant Analysis and non-parametric test including chi-square and Friedman test performed by the researchers.

Keywords: Consumer behaviour; Olive Oil; Consumer preferences (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-90054-9_20

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DOI: 10.1007/978-3-031-90054-9_20

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