Leveraging Digital Tools and Artificial Intelligence for Optimizing Organizational Processes and Decision-Making: A Bibliometric Analysis

Laurențiu Mihai (), Cătălina Sitnikov (), Mirela Sichigea (), Laura Vasilescu (), Anca Băndoi () and Leonardo-Geo Mănescu ()
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Laurențiu Mihai: University of Craiova
Cătălina Sitnikov: University of Craiova
Mirela Sichigea: University of Craiova
Laura Vasilescu: University of Craiova
Anca Băndoi: University of Craiova
Leonardo-Geo Mănescu: University of Craiova

A chapter in Competitiveness and Sustainability in the Digitization Era, 2025, pp 149-171 from Springer

Abstract: Abstract The integration of digital tools, including Artificial Intelligence (AI), is reshaping organizational processes and decision-making within businesses. This bibliometric study investigates the scientific literature related to the use of digital tools, AI, and software solutions in optimizing organizational processes and decision-making, analyzing a dataset of 1,204 peer-reviewed articles from the Web of Science database, published between 2020 and 2024. The study focuses on publications that explore how businesses utilize digital innovations to streamline operations, enhance decision-making processes, and improve overall management efficiency. The research query was designed to capture articles addressing the application of AI, software tools, and digital technologies in business contexts, particularly in process optimization and decision-making frameworks. The analysis employs tools like VOSviewer, Bibliometrix in RStudio, and Microsoft Excel to map the key trends, authors, influential publications, collaborative networks, and thematic clusters within this domain. Initial findings reveal a strong concentration of research interest in AI applications in decision-making, with emerging trends indicating a growing focus on digital tools for process optimization across various industries. The study highlights key areas of advancement, as well as gaps in the literature, offering insights for future research directions. Furthermore, the research identifies the most prolific authors, influential journals, and notable international collaborations, providing a comprehensive overview of the academic landscape in this field. This study offers a valuable reference for both academics and practitioners, emphasizing the critical role that AI and digital technologies play in enhancing organizational effectiveness and guiding managerial decisions in a data-driven era.

Keywords: Digital tools; Artificial Intelligence (AI); Organizational processes; Decision-making; Bibliometric analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-91778-3_7

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DOI: 10.1007/978-3-031-91778-3_7

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