The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach

Erasmia Leonidou ()
Additional contact information
Erasmia Leonidou: Cyprus University of Technology

A chapter in Empowering Digital Transformation, 2025, pp 77-87 from Springer

Abstract: Abstract Rapid technological advancements have led to a significant diversification in the media through which buyers and sellers interact. This shift encompasses a broad spectrum of communication channels, extending beyond in-person communication to include technology-driven and multiformat interfaces. Digialization and staggering amounts of information have played a catalytic role in reshaping and reassessing the relationship between informed buyers and sellers. This chapter draws on the literature of Service-Dominant Logic and Service Ecosystems by incorporating a philosophical depth to address the emerging challenges. In the same vein, this chapter tries to shed light on the interplay between individual seller capabilities and broader institutional arrangements, emphasizing the need for sellers to act as drivers of both institutional and societal well-being. Finally, this chapter offers further conceptual insights and outlines key challenges while framing the path ahead for continued exploration in the field of sales.

Keywords: Selling; Value Creation; Eudaimonia (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-96930-0_5

Ordering information: This item can be ordered from
http://www.springer.com/9783031969300

DOI: 10.1007/978-3-031-96930-0_5

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().