The Contribution of Corporate Social Responsibility to Perceived Service Quality as an Indicator of Customer Satisfaction: Evidence from Pivara Company

Nurbana Emini (), Shpresa Alija (), Avni Arifi () and Nebi Xhemali ()
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Nurbana Emini: South East European University, Faculty of Business and Economics
Shpresa Alija: South East European University, Faculty of Business and Economics
Avni Arifi: South East European University, Faculty of Business and Economics
Nebi Xhemali: South East European University, Faculty of Business and Economics

Chapter Chapter 39 in Economic Resilience and Sustainability - Vol. 2, 2026, pp 639-652 from Springer

Abstract: Abstract This study explores corporate social responsibility (CSR) as a crucial business strategy for fostering sustainable development and enhancing social well-being. Focusing on the case of Pivara Skopje, the research examines how CSR initiatives align corporate objectives with community needs, creating positive social and economic impacts. Using both qualitative and quantitative methods, the study analyzes the company’s contributions in areas such as education improvement, support for vulnerable groups, and local economic development. The findings highlight that CSR is not merely philanthropy but a strategic approach that enhances corporate reputation, strengthens community relations, and promotes long-term sustainability. This research provides valuable insights for companies seeking to integrate CSR into their operations, addressing local and global development challenges effectively.

Keywords: Corporate social responsibility; Sustainable development; Pivara Company Skopje; Social well-being; Business strategies; Development contributions (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-04214-9_39

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DOI: 10.1007/978-3-032-04214-9_39

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