Leveraging Telemedicine in Smart Destinations to Boost Rural Tourism and Digital Nomadism

Yiannis Koumpouros () and Androniki Kavoura
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Yiannis Koumpouros: University of West Attica, Digital Innovation in Public Health Research Lab (DigInHealth)
Androniki Kavoura: University of West Attica

A chapter in Strategic Innovative Marketing and Tourism, 2026, pp 989-997 from Springer

Abstract: Abstract This paper explores how telehealth integration can enhance rural tourism competitiveness by improving visitor confidence, supporting digital nomads, and reinforcing destination branding. Using a case study from Agrafa, Greece, it examines a community-based telemedicine pilot that offers remote diagnostics to both residents and tourists. The study highlights telehealth’s role in expanding access to care, shaping mobility decisions, and fostering smart, health-secure destinations. It discusses technological, operational, and policy enablers for scaling such models, while also addressing limitations related to infrastructure, regulation, and sustainability. Findings contribute to EU-aligned strategies for rural revitalization, digital transformation, and sustainable tourism development.

Keywords: Digital nomads; Telemedicine; Smart destinations (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-12968-0_107

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DOI: 10.1007/978-3-032-12968-0_107

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