Artists and the Art Contemporary Fairs: The Art Thessaloniki International Contemporary Fair and the Honored Artist “Opy Zouni” (2024) and Opy Zouni Awards (2025)

Evangelos Papoulias () and Theoklis-Petros Zounis
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Evangelos Papoulias: National and Kapodistrian University History Museum
Theoklis-Petros Zounis: National and Kapodistrian University of Athens, Department of Communication and Media Studies

A chapter in Strategic Innovative Marketing and Tourism, 2026, pp 185-193 from Springer

Abstract: Abstract This chapter examines the relation of artists with the art contemporary fairs. Art fairs are a crucial element of the contemporary art market. Especially, art fairs play a major part in the market for contemporary art as a substantial commercial vehicle for art galleries and artists. The art fairs’ organizers had to develop creative events (exhibitions for honored artists, awards, and prizes to support participating artists) to stay connected with their audience and provide visibility to the art galleries. The chapter examines the case of the Art Thessaloniki International Contemporary Fair, and especially through: a) the organization of the exhibition of Opy Zouni as an honored artist during the Seventh Art Thessaloniki International Contemporary Fair (23-26.5.2024), and the b) The organization of the Opy Zouni awards for three participated independent artists during the Eighth Art Thessaloniki International Contemporary Fair (15-18.5.2025).

Keywords: Art fairs; Art Thessaloniki international contemporary fair; Opy Zouni (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-12968-0_21

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DOI: 10.1007/978-3-032-12968-0_21

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