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An Exploratory Consumer Research on Drivers of Chatbot Satisfaction: The Pivotal Role of Empathy in Human-Artificial Intelligence Interaction

Despina A. Karayanni (), Efthimios Dragotis, Yannis Stamatiou and Dimitra-Panagiota Panagiotakopoulou
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Despina A. Karayanni: University of Patras
Efthimios Dragotis: University of Patras
Yannis Stamatiou: University of Patras
Dimitra-Panagiota Panagiotakopoulou: University of Patras

A chapter in Strategic Innovative Marketing and Tourism, 2026, pp 645-653 from Springer

Abstract: Abstract The proliferation of chatbots across diverse business sectors has heightened the need to identify determinants of user satisfaction in human-artificial intelligence (AI) interactions. This study examines the impact of six key attributes: usefulness, entertainment, ease of use, empathy, privacy, and reliability, on consumer satisfaction with chatbot systems. Data were collected via a survey of a convenience sample of 363 participants with recent chatbot interaction experiences and analyzed using regression analysis and structural equation modeling (SEM) to construct a robust satisfaction model. The research results indicate that all six attributes may predict satisfaction (p

Keywords: Chatbots; Empathy; Satisfaction (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-12968-0_70

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DOI: 10.1007/978-3-032-12968-0_70

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