Evaluating Student Experiences in Two Different Hybrid Augmented Reality Guided Tour Configurations at the Athens City Museum

Stavroula Bampatzia () and Aggeliki Sgora
Additional contact information
Stavroula Bampatzia: Ionian University, Department of Digital Media and Communication
Aggeliki Sgora: Ionian University, Department of Digital Media and Communication

A chapter in Synergizing Management, Culture, and Arts for Tourism Development - Vol. 1, 2026, pp 275-289 from Springer

Abstract: Abstract This study examines which hybrid augmented reality (AR)-guided museum tour is more suitable for young visitors at the Athens City Museum, a major cultural landmark located in the former royal residence of King Otto and Queen Amalia. To evaluate their pedagogical and experiential effects, two augmented reality experiences—AR Life in Palace and AR Carnival in Athens—were embedded within the tour narrative led by a museum educator (Group A). On the other hand, the aforementioned applications were used as an autonomous AR exploration phase after a traditional museum guided tour (Group B). Forty-three students, aged 11–12, were split into two groups as part of a mixed experimental design. Assessments measuring knowledge acquisition, engagement, emotional connection, user satisfaction, and application usability were completed by all participants both before and after the visit. Results indicated that even though both configurations produced substantial overall learning gains, Group B achieved slightly higher knowledge scores. This suggests that allowing students to freely explore AR content after the traditional tour may be particularly effective as a learning enhancement approach. Results also indicated that the participants’ museum experiences were essentially the same for both groups, as measured by the Museum Experience Scale (MES). It thus advocates AR-enhanced hybrids sustaining narrative coherence while fostering interactivity and emphasizes merging digital novelty with professional expert-led storytelling in museum education.

Keywords: Hybrid tours; Augmented reality; Museums (search for similar items in EconPapers)
JEL-codes: I2 I21 Z1 (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-17545-8_14

Ordering information: This item can be ordered from
http://www.springer.com/9783032175458

DOI: 10.1007/978-3-032-17545-8_14

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().