A Study of the New Product Development Process of AI Servers in Server Companies from a Green Innovation Perspective

Chia-Hui Yu (), Wei-Ni Lin () and Feng-Shang Wu ()
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Chia-Hui Yu: National Taipei University of Business
Wei-Ni Lin: National ChengChi University
Feng-Shang Wu: National ChengChi University

A chapter in Technology Management for Intelligent, Open and Responsible Organizations and Ecosystems, 2026, pp 240-249 from Springer

Abstract: Abstract The rapid advancement of artificial intelligence (AI) technology has led to a growing demand for AI servers, presenting both market opportunities and challenges in product development and environmental compliance. The high energy consumption of AI servers raises concerns about carbon emissions, driving companies to embed sustainability into their development processes. Employing a multiple-case study approach based on the Booz, Allen & Hamilton [1] NPD framework, this study examines green innovation strategies in AI server development through cases from Companies S, I, and F. Key findings underscore the integration of sustainability from ideation to commercialization, innovative testing methods, and collaborative customer engagement to align green product innovations with market needs. This research advances academic knowledge and offers managerial insights for sustainable AI server development.

Keywords: AI servers; Green Product Innovation; Open Innovation; Sustainable Development; New Product Development (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-23124-6_30

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DOI: 10.1007/978-3-032-23124-6_30

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