Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience

Juanjuan Wu (), Natasha Thoreson (), Jayoung Koo () and Angella Kim ()
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Juanjuan Wu: University of Minnesota
Natasha Thoreson: University of Minnesota
Jayoung Koo: University of Minnesota
Angella Kim: University of Minnesota

Chapter Chapter 36 in Managing Complexity, 2017, pp 459-462 from Springer

Abstract: Abstract The purpose of this research is to learn about consumer preferences for visual displays and their experiences in co-designing an “ideal store” for themselves mainly regarding visual displays. Research participants were shown modules of six virtual stores that the researchers created that displayed merchandise based on grouping methods of lifestyle, brand name, and color, and varied in high or low density. The research participants, acting as co-designers, could pick and base their design on one module. However, they were encouraged to make changes and display merchandise that reflected their own needs and preferences. A total of 39 co-designed virtual stores were content analyzed based on a framework that was adopted from previous research. And 37 written reports were also analyzed to reveal participants’ co-design experiences and their evaluations of co-design as a retail offering.

Keywords: Co-design; Visual display; Virtual store (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-29058-4_36

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DOI: 10.1007/978-3-319-29058-4_36

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