The Concept of the Innovative Tourism Enterprises Assessment Capability

Leszek Koziol, Anna Wojtowicz and Anna Karaś ()
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Leszek Koziol: Malopolska School of Economics in Tarnow
Anna Wojtowicz: Malopolska School of Economics in Tarnow
Anna Karaś: Malopolska School of Economics in Tarnow

A chapter in Tourism, Culture and Heritage in a Smart Economy, 2017, pp 159-172 from Springer

Abstract: Abstract The aim of this chapter is to present the concept of the innovative capability evaluation system of the company and to present the results of empirical research, that is, to determine the extent of the innovation capability of the two tourist enterprises. The basic problem which is presented in the chapter is the recognition of the innovative capacity gap, which is the difference between the desired innovation potential and the one that the company owns. A set of the innovative capability key determinants that constitute the basis for assessing this ability has been extracted during the two-phase own research. In the case discussed in the chapter, 13 evaluation criteria with appropriate weights and scales of assessment were adopted and then the evaluation model of the innovative capability of the tourist enterprise was presented. In the empirical part of the chapter we have verified the concept of innovative capability. We have also presented the results of empirical research in the innovative capability of hotels assessment Card. In conclusion, a sequence of actions aimed at leveling the gaps of innovation potential as well as stimulating the process of innovation in the hotels researched was added.

Keywords: Innovation; Innovative capability; Evaluation of innovative capability; Tourism (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-47732-9_11

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