Gastronomy Tourism: An Examination of the “Greek Breakfast Initiative” Potential

Aikaterini Stavrianea (), Christos Dipidis () and George Siomkos ()
Additional contact information
Aikaterini Stavrianea: Technological Educational Institute of Athens
Christos Dipidis: ElGreco Hotel
George Siomkos: Athens University of Economics and Business

Chapter Chapter 56 in Advances in Applied Economic Research, 2017, pp 841-848 from Springer

Abstract: Abstract Gastronomy tourism can be considered as an important tool for the marketing, diversification and development of destinations. Gastronomy is recognized to contribute to a destination’s development and to the creation and reinforcement of a destination’s identity. This paper examines the potential of gastronomic tourism in Greece by looking closely at the initiative taken by the Hellenic Chamber of Hotels, the “Greek Breakfast” project that operates since 2010. The present study aims to empirically explore possible reasons that might have an effect on hotels’ reluctance to participate in the project, primarily the awareness and the effectiveness of different communications sources that promote the program. The empirical findings provide useful insight for decision makers and managers in charge of planning and executing gastronomic tourism programs.

Keywords: Gastronomy; Tourism; Greek Breakfast Initiative; Destinations Marketing (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-48454-9_56

Ordering information: This item can be ordered from
http://www.springer.com/9783319484549

DOI: 10.1007/978-3-319-48454-9_56

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().