Tourism Leadership in Russia: Regional Capacity Estimation

Taira Murtuzalieva (), Anatoly Shishkin () and Boris Pogorilyak ()
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Taira Murtuzalieva: Plekhanov Russian University of Economics
Anatoly Shishkin: Plekhanov Russian University of Economics
Boris Pogorilyak: Plekhanov Russian University of Economics

A chapter in Leadership for the Future Sustainable Development of Business and Education, 2018, pp 617-630 from Springer

Abstract: Abstract This paper contains the analysis and discussions of the latest trends of the tourism development in Russian Federation. The country with an enormous tourism potential and vast natural and man-made wonders and beauties, Russia, still struggles with pathways how to attract the incoming tourism and make the country attractive for foreign visitors. Our research findings identified the main reasons for low or weak tourist attractiveness of selected regions in Russian Federation. Moreover, we proposed the methodology for estimating regional capacity and test it in practice. Furthermore, we come up with a number of useful recommendations about how to develop the region’s potential for enhancing its tourist and investment attractiveness while marketing tools. In addition, we design and define a comprehensive set of indicators that reflect the effectiveness of regional capacity management.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-74216-8_61

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DOI: 10.1007/978-3-319-74216-8_61

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