Generation Y—Challenges for Heritage Planning

Doru Marian Tudorache (), Alina Niculescu, Marioara Musteață-Pavel and Adriana Radu
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Doru Marian Tudorache: National Institute for Research and Development in Tourism
Alina Niculescu: National Institute for Research and Development in Tourism
Marioara Musteață-Pavel: National Institute for Research and Development in Tourism
Adriana Radu: National Institute for Research and Development in Tourism

Chapter Chapter 11 in Caring and Sharing: The Cultural Heritage Environment as an Agent for Change, 2019, pp 129-137 from Springer

Abstract: Abstract Millennials or Generation Y are young people born in the last two decades of the past millennium. They represent the most dynamic generation in history, with a high-purchasing power, which due to the increased technological environment has behaviours, values and attitudes different than previous generations. Given the importance that the younger generation will have in the near future enhancement of heritage objectives should take account of the wishes of this large segment of consumers. This study aims to find solutions to development planning one of the most iconic heritage objectives near the capital of Romania—Palace Mogoşoaia, considering ideas received from representatives of Generation Y.

Keywords: Generation Y; Cultural heritage planning; Cultural tourism (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-89468-3_11

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DOI: 10.1007/978-3-319-89468-3_11

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