Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet

Mariusz Borawski ()
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Mariusz Borawski: West Pomeranian University of Technology Szczecin

Chapter Chapter 10 in Problems, Methods and Tools in Experimental and Behavioral Economics, 2018, pp 127-139 from Springer

Abstract: Abstract The chapter presents an example of analysis of the game created for the purpose of social campaign, taking into consideration its playability and impact of the message included in the game. Methods of cognitive neuroscience were used for the analysis. The recording included what the player was looking at, the GSR signal and EEG, on the basis of which the Memorization Index was calculated. It allowed to specify, which parts of the game were boring, as well as what parts of the message in the game might have been remembered by the player.

Keywords: Cognitive neuroscience methods; Social campaigns; Games (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-99187-0_10

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DOI: 10.1007/978-3-319-99187-0_10

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