Analysis of Perception of Customers of Bata India Limited Products

N. P. Singh (), S. K. Sharma (), D. Singh () and S. Kalra ()
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N. P. Singh: Management Development Institute
S. K. Sharma: Management Development Institute
D. Singh: Management Development Institute
S. Kalra: Management Development Institute

Chapter Chapter 9 in Managing in Recovering Markets, 2015, pp 113-131 from Springer

Abstract: Abstract India is the second largest global producer of footwear after China, accounting for 13 % of global footwear production of 16 billion pairs during 2012–2013 but mainly to meet domestic needs. Bata India is not only one of the leading manufacturers of footwear in India but a household name. This paper presents the analysis of perception of consumers about Bata products, relationship of perception with expenditure per year on Bata products, frequency of buying Bata products, repeat purchases, and recommendation of Bata products to others. In addition research paper presents the analysis of differences in perceptions with respect to various categories of demographics. Perception data was subjected to reliability analysis, exploratory data analysis, factor analysis, dependency analysis, and regression analysis. It is concluded that Bata products are accepted by all segments of the responds with almost same perception and Bata needs to improve collection for ladies.

Keywords: Bata India; Perception; Footwear; Factor analysis; Reliability coefficient; KMO (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-81-322-1979-8_9

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