A Study of Online Shopping Behaviour by Consumers During COVID-19 Pandemic

Bhuwandeep () and Arvind Tripathy
Additional contact information
Bhuwandeep: KIIT School of Management
Arvind Tripathy: KIIT School of Management

A chapter in Future of Work and Business in Covid-19 Era, 2022, pp 149-154 from Springer

Abstract: Abstract The pandemic has led to an unprecedented change in the way people shop and the mode of shopping. Our paper examines how the pandemic and quarantine precipitates those changes in shopping on e-commerce platforms and use of digital solutions. The literature already talks about the perceived benefits of online shopping such as awareness of utility, awareness of easy to use, awareness of marketing policy, awareness of price and cost. Thus, we have used our research paper to study the triggers of online shopping during COVID19. We administered self-administered Google surveys and as primary and secondary data source to develop the model of perceived benefits of e-shopping during quarantine. The finding of the paper shows that consumer associates e-shopping with value for money, safety, a mode of relaxing, stress release during the quarantine period. The pandemic has changed the global business paradigm irreversibly. It has slowly transformed all business to make them customer centric and digital ready. This paper underlines the how the business can create better value for the customer by working on the perceived benefits to cater them in an effective way.

Keywords: Consumer behaviour; E-shopping; Pandemic (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-19-0357-1_13

Ordering information: This item can be ordered from
http://www.springer.com/9789811903571

DOI: 10.1007/978-981-19-0357-1_13

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().