Analyzing Market Entry Strategies for Autonomous Vehicle Startups: Challenges and Opportunities

Negar Sohaee (), Sara Sohaee Urbina (), Radu Cureteanu (), Navidreza Ahadi () and Pouria Liravi ()
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Negar Sohaee: Yorkville University
Sara Sohaee Urbina: Portland State University
Radu Cureteanu: Yorkville University
Navidreza Ahadi: University of Derby
Pouria Liravi: University of Derby

A chapter in Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, 2026, pp 2315-2332 from Springer

Abstract: Abstract This study analyzes the market challenges and opportunities in the autonomous vehicle (AV) industry, with a focus on firms operating at automation levels 3–5. The research conducts qualitative content analysis of market reports alongside case studies and industry publications, and regulatory frameworks to evaluate regional market dynamics across North America, Europe, and Asia for early-stage and growth-stage and IPO-ready firms (Initial Public Offering). The research evaluates successful companies (Waymo, Zoox, Aurora, Nuro) and failed ventures (Argo AI, Embark Trucks) through Porter’s Five Forces model to determine successful practices and typical mistakes. The AV market is divided into two segments based on use case, between passenger and logistics services, and deployment context between urban and rural areas. The research examines stakeholder perspectives from entrepreneurs, investors, policymakers, and consumers to understand their views on technology adoption and public trust. The research will explore external market factors (demand, infrastructure, policy, incentives) and internal company influences (business models, innovation, capital, leadership, partnerships) to provide practical guidance for market entry into this developing sector.

Keywords: Autonomous vehicle; Market entry strategy; Innovation; Regulatory frameworks; Stakeholder perspectives (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-981-95-6415-6_144

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