Human-Centric Approaches to Sustainable Entrepreneurship: Lessons from Emerging Startups in Vietnam

Son Tra Nguyen and Phuong Nguyen Minh Vu ()
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Son Tra Nguyen: VNU University of Economics and Business
Phuong Nguyen Minh Vu: VNU University of Economics and Business

A chapter in Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, 2026, pp 2403-2416 from Springer

Abstract: Abstract This study investigates how human-centric values, such as inclusive leadership, employee empowerment, and meaningful stakeholder collaboration, drive innovation and resilience in Vietnamese startups. Operating within a fast-growing yet resource-constrained entrepreneurial landscape, the research draws on both survey data and semi-structured interviews to capture the perspectives of founders and senior managers. Quantitative analysis, conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM), shows that human-centric practices positively influence innovation both directly and indirectly, primarily through enhanced organizational learning and adaptability. Qualitative insights add depth, illustrating how empowerment and shared decision-making cultivate creativity even when financial and operational resources are limited. The findings offer practical guidance for entrepreneurs, leaders, investors, and policymakers: fostering people-focused and learning-oriented cultures is vital for sustaining innovation and long-term success. Ultimately, the study demonstrates that when startups put people first, they lay the foundation for enduring growth within Vietnam’s dynamic startup ecosystem.

Keywords: Human-centric practices; Sustainable entrepreneurship; Startups; Vietnam (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-95-6415-6_149

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DOI: 10.1007/978-981-95-6415-6_149

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