A Conceptual Framework for Mobile FinTech Adoption: Integrating TAM-TPB with Technology Readiness Index

Wei Wang, Thannaphat Kasemwattanasuk, Singha Chaveesuk and Nuttawut Rojniruttikul ()
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Wei Wang: King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School
Thannaphat Kasemwattanasuk: King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School
Singha Chaveesuk: King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School
Nuttawut Rojniruttikul: King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School

A chapter in Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, 2026, pp 497-509 from Springer

Abstract: Abstract This study proposes a conceptual framework to examine the adoption of mobile financial technology (FinTech) by integrating the Technology Readiness Index (TRI) with a combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The framework investigates how technology readiness dimensions, which are optimism, innovativeness, discomfort, and insecurity, influence users’ perceptions of mobile FinTech in terms of perceived usefulness and perceived ease of use. These perceptions subsequently shape users’ attitudes toward using mobile FinTech, which, together with subjective norms and perceived behavioral control, drive the behavioral intention to adopt the technology. A quantitative survey will be conducted and analyzed using Structural Equation Modeling to evaluate how factors influence behavioral intention to adopt mobile financial technology within the integrated TAM, TPB, and TRI framework. Through this integrated approach, the study aims to provide empirical insights that underpin mobile FinTech adoption, enabling service providers and policymakers to design more effective strategies to enhance user acceptance and utilization of mobile FinTech services.

Keywords: Mobile FinTech; Technology Readiness Index (TRI); Technology Acceptance Model (TAM); Theory of Planned Behavior (TPB); Behavioral intention (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-95-6415-6_32

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DOI: 10.1007/978-981-95-6415-6_32

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