Adoption of Electric Public Transportation in Emerging Megacities: A TAM–TCV Approach for Sustainable Management

Ngoc-Hong Duong (), Nghi Phuong Nguyen, Nguyen Hoang Vinh Do, Thanh Chi Mai, Ngoc Hoang Bao Dang and Thi Van Anh Hoang
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Ngoc-Hong Duong: University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing
Nghi Phuong Nguyen: University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing
Nguyen Hoang Vinh Do: University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing
Thanh Chi Mai: University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing
Ngoc Hoang Bao Dang: University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing
Thi Van Anh Hoang: University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing

A chapter in Proceedings of the 6th International Conference on Research in Management & Technovation, 2026, pp 178-189 from Springer

Abstract: Abstract This study explores why Gen Z in emerging megacities like Ho Chi Minh City adopts electric public transport (EPT). By combining the Technology Acceptance Model (TAM) and Theory of Consumption Values (TCV), we analyze how internal factors (knowledge, perceived usefulness, perceived ease of use) and external factors (social influence, price value, enabling conditions) shape attitudes. Surveying 415 respondents, we found that knowledge boosts usefulness and ease of use, fostering positive attitudes. Crucially, social influence, price value, and enabling conditions strongly drive the final intention to use, offering key insights for policymakers.

Keywords: Electric public transportation; Technology Acceptance Model; Theory of Consumption Values; Sustainable urban mobility; Smart city management (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-95-9113-8_15

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DOI: 10.1007/978-981-95-9113-8_15

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