AI-Based Recruitment and Its Impact on Recruitment Effectiveness: Insights from Small and Medium Enterprises in Vietnam

Thi Kim Cuc Bui, Ngoc Luan Trinh and Ngo Van Quang ()
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Thi Kim Cuc Bui: Hanoi University of Industry
Ngoc Luan Trinh: East Asia University of Technology
Ngo Van Quang: Hanoi University of Industry

A chapter in Proceedings of the 6th International Conference on Research in Management & Technovation, 2026, pp 236-247 from Springer

Abstract: Abstract The current research examines how artificial intelligence (AI) adoption shapes recruitment outcomes among Vietnamese small and medium-sized enterprises. Building on the Technology Acceptance Model and Person–Job Fit theory, it proposes and tests a structural framework connecting AI-based recruitment, perceived usefulness, trust in AI, person–job fit, and recruitment effectiveness. Data collected from 350 enterprises were analyzed using structural equation modeling (SEM). The analysis reveals that AI utilization enhances hiring efficiency and quality through the mediating influences of perceived usefulness, trust, and candidate–job compatibility. The results underscore AI’s dual contribution as both a technological driver and a behavioral catalyst within digital human resource management, offering insights for organizations advancing HR digital transformation.

Keywords: AI-based recruitment; Recruitment effectiveness; Trust in AI; Perceived usefulness; Person–job fit (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-95-9113-8_20

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DOI: 10.1007/978-981-95-9113-8_20

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