Neurotransmitters and the Ramifications for Islamic Researchers

John Fraedrich ()
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John Fraedrich: Southern Illinois University

A chapter in Contemporary Business Research in the Islamic World, 2024, pp 1-5 from Springer

Abstract: Abstract Neuromarketing research began in earnest when the Advertising Research Foundation (ARF) started to explore the field in 2010 to determine the value of its methods for improving advertisement testing. Their conclusions dramatically increased the field. Today, it is a part of mainstream consumer research. One faucet of the field is the neurotransmission of chemicals that stimulate the brain and significantly change mood, perception, intention, and behavior.

Date: 2024
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DOI: 10.1007/978-981-97-5400-7_1

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