Carrot or Stick: Impact of Pandemic on M-Payment Adoption—Evidence from Emerging Market

Avinash Shivdas, Sougata Ray, Dileep G. Menon () and Rojalin Patri
Additional contact information
Avinash Shivdas: Amrita School of Business, Amrita Vishwa Vidyapeetham, Amritapuri
Sougata Ray: International Management Institute
Dileep G. Menon: Narsee Monjee Institute of Management Studies
Rojalin Patri: Amrita School of Business, Amrita Vishwa Vidyapeetham, Kochi

Chapter Chapter 4 in Digital Economy Post COVID-19 Era, 2023, pp 61-82 from Springer

Abstract: Abstract This research aims to examine the antecedent and consequent conditions of the widespread use of mobile payment services in developing economies. To achieve this goal, a pre- and post-covid survey of Google Pay users has been conducted to collect data on the prevalence of the digital payment system. The information was examined using partial least squares structural equation modeling (PLS-SEM). Based on the results, it is evident that users no longer care about issues like trust, confidentiality, and the security of their personal and financial information, which were significant concerns for their acceptance of the app before the advent of covid. Similarly, factors like app performance, ease of use, habit, and social influence that were not previously primary in deciding a user’s inclination to adopt the app are now critical. This may be due to the inevitability of using these apps for monetary transactions throughout and after the covid pandemic.

Keywords: Mobile payments; UTAUT; TTF; COVID-19; Behavioral intention (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-99-0197-5_4

Ordering information: This item can be ordered from
http://www.springer.com/9789819901975

DOI: 10.1007/978-981-99-0197-5_4

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().