Impact of Internal Marketing on Organizational Performance: The Moderating Role of Employee Commitment

Mohammad M. Taamneh, Bilal Eneizan (), Abdallah Taamneh, Odai Enaizan and Fathi Alshare
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Mohammad M. Taamneh: Jadara University
Bilal Eneizan: Jadara University
Abdallah Taamneh: Jadara University
Odai Enaizan: Jadara University
Fathi Alshare: Jadara University

Chapter Chapter 9 in Research on Islamic Business Concepts, 2023, pp 143-157 from Springer

Abstract: Abstract The study aimed to investigate the impact of internal marketing on organizational performance with the moderating role of employee commitment. The data was collected from 333 employees working in Jordanian organizations. Smart pls three was used to analyze the data. The data was collected using a questionnaire. The dimensions of internal marketing showed a positive and significant impact on organizational performance, including vision, rewards and compensation, development, and Training. Furthermore, the moderating role of employee commitment was found to be positive and significant in the relationship between vision and performance. The study discussed the result in line with the existing literature and provided research implications. The future avenues of the research are also discussed.

Keywords: Internal marketing; Organizational performance; Employee commitment; Jordan (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-99-5118-5_9

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DOI: 10.1007/978-981-99-5118-5_9

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