Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martinez-Lopez (), Juan Carlos Gázquez-Abad () and Els Breugelmans ()

in Springer Proceedings in Business and Economics from Springer

Date: 2020
ISBN: 978-3-030-47764-6
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Chapters in this book:

Consumer Values: A Hidden Motivator of Private Label Consumption

Atanas Nik Nikolov and Brandon Gustafson

Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products

Erhard Lick, Holger Wochele and Fiorenza Fischer

Handle with Care: Adoption of Drone Delivery Services

Maya F. Farah, Mona Mrad, Zahy Ramadan and Houssam Hamdane

Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure Time on Number of Items Bought in an Online Fashion Setting

Liliana Kowalczyk, Els Breugelmans and Katia Campo

Competition Between National Brands and Private Labels: Determinants of the Market Share of National Brands

Philipp Brüggemann, Rainer Olbrich and Carsten D. Schultz

Markdown Optimization in Apparel Retail Sector

Sevde Ceren Yıldız and Mustafa Hekimoğlu

Leveraging Sponsorship on Twitter: Insights from Tennis Grand Slams

Kapil Kaushik and Abhishek Mishra

In-store Merchandisers – An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility

Jan-Hinrich Meyer, Eva Maria González Hernández and Miguel Angel López Lomelí

The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand

Anne Fota, Sascha Steinmann, Hanna Schramm-Klein and Gerhard Wagner

Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology

Tobias Röding, Sascha Steinmann, Gerhard Wagner and Hanna Schramm-Klein

The Vegan Revolution: Opportunities and Differences Across Countries

Belén Derqui, Hana Gendel Guterman, Mahsa Ghaffari and Padmali Rodrigo

Assortment Mix Choice Within Shop and Drive: Customer Arbitrage on the Competition Between Private Label and National Brand

Léopold Lessassy and Patrick Georges

Influences of Juxtaposition, Coordination and Brand Type on Product Evaluation: An In-Store Experimental Approach

Léopold Lessassy and Alain Jolibert

Buying Veg Private Labels. Antecedents and Mediators

Elisa Martinelli, Francesca Canio and Emiro Endrighi

Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers

Rita Coelho Vale, Pedro Verga Matos and Vera Herédia-Colaço

“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity

Edoardo Fornari, Alessandro Iuffmann Ghezzi and Daniele Fornari

A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context

José Luis Ruiz-Real, Juan Carlos Gázquez-Abad and Francisco J. Martínez-López

Sorry, Your Order Has a Substitution: The Effects of Substitution Policy in Online Grocery Retailing

Dong Hoang and Els Breugelmans

Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing

Mika Yrjölä, Harri Hokkanen, Ella Määttänen and Hannu Saarijärvi

Types of Retailers, Brand Choice and New Products Trial: Challenges for the E-commerce of Consumer Packaged Goods

María Puelles, Gonzalo Moreno Warleta and Marta Moreno

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-030-47764-6

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DOI: 10.1007/978-3-030-47764-6

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