Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

Edited by Ana Maria Soares () and Beatriz Casais ()

in Springer Proceedings in Business and Economics from Springer

Date: 2023
ISBN: 978-3-031-29020-6
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Chapters in this book:

Meaningfulness, Social Impact, and Legitimacy: A Critical Literature Review of Definitions of the Concept “Purpose-Driven Branding”

Marc Lunkenheimer and Alexander H. Kracklauer

LGBT Brand Activism: A Research Agenda on How to Be Committed to the LGBT Conversation

Ricardo Grilo, Vera Teixeira Vale and Susana Marques

“To Adopt or Not to Adopt, That is the Question”: Are Social Marketing Strategies Effective to Stimulate Animal Adoption?

Marta Videira, Mafalda Nogueira and Sandra Gomes

Scientific Contribution in the Field of Nonprofit Governance: A Bibliometric Analysis

João Domingues, Amélia Carvalho, Cecília Carmo, Vanda Lima and Jaime Teixeira

Crisis Management and Planning in Portuguese Nonprofit Organizations During the COVID-19 Pandemic

Lara Santos, Luisa Lopes and Salete Esteves

Double Visual Identity of the Place Brand: Coat of Arms and Logo. The Case of Poland

Anna Adamus-Matuszyńska and Piotr Dzik

Marketing as a Management Tool of Biosphere Reserves to Achieve Agenda 2030 Goals

Katarína Vitálišová, Anna Vaňová and Darina Rojíková

Value Co-Creation Activities Role in Patient Well-Being in Online Healthcare Communities

Kavian Faghihnasiri, Helena Maria Baptista Alves and Ana Maria Soares

Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review

Ângela Lima Sousa, Beatriz Casais and Ana Maria Soares

Influence of Socio-cultural Pressure on Internalization of the Thin Body Ideal and the Effect of Fitness Advertising Endorsers (Thin Versus Overweight/Realistic)

António Azevedo and Ângela Azevedo

Organizational Culture and Knowledge Management: An Empirical Study in Brazilian Higher Education

Daniela Matté Amaro Passos, Paulo Jorge Pinheiro Gonçalves and Anabela Mesquita Sarmento

Students’ Satisfaction with Education Service in Public Versus Private Higher Education Institutions in Transitional Economies

Mirna Leko Šimić, Helena Štimac and Sendi Deželić

Understanding the Role of University Social Responsibility in Destination Marketing

Cherouk Amr Yassin

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DOI: 10.1007/978-3-031-29020-6

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