Disruptions, Diversity, and Ethics in Marketing

Edited by Sergio Martínez-Puertas (), Manuel Sánchez-Pérez (), Cristina Segovia-López () and Eduardo Terán-Yépez ()

in Springer Proceedings in Business and Economics from Springer

Date: 2025
ISBN: 978-3-031-70488-8
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Chapters in this book:

Ch Chapter 1 A Brief Review of Bibliometric Analysis Use in Marketing Studies

Eduardo Terán-Yépez, Manuel Sánchez-Pérez, Cristina Segovia-López and María Belén Marín-Carrillo

Ch Chapter 10 Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention

María Illescas-Manzano, Sergio Martínez-Puertas, Paulo Ribeiro Cardoso and Cristina Segovia-López

Ch Chapter 2 Geographic Information System in Hospitality: Spatial Clustering of Hotels Based on Marketing Variables

María B. Marín-Carrillo, María Illescas-Manzano, Manuel Sánchez-Pérez and Sergio Martínez-Puertas

Ch Chapter 3 Analyzing the Relationship Between Healthcare Quality and Patient Satisfaction in the Case of Spain: Some Panel Data Evidence

Paula Ortega Perals, Salvador Cruz Rambaud and Javier Sánchez García

Ch Chapter 4 Sustainability in Marketing Education: Student’s Attitudes at Iberian Universities

María de las Mercedes Capobianco-Uriarte, María del Mar Martínez-Bravo, Eduardo Terán-Yépez, Carla Alexandra Barbosa-Pereira and Eugenia Maria Matos-Pedro

Ch Chapter 5 Sustainability Teaching in Marketing: An Importance-Performance Analysis in Higher Education Institutions

María del Mar Martínez-Bravo, María de las Mercedes Capobianco-Uriarte, Eduardo Terán-Yépez, Eugenia Maria Gonçalves Matos-Pedro and Carla Alexandra Barbosa-Pereira

Ch Chapter 6 Game-Based Learning Through the Use of Artwork Images: Influence on the Perception of a Product

Alejandro Galindo-Durán, Juan Uribe-Toril and José Luis Ruiz-Real

Ch Chapter 7 Unveiling the Collaborative Dynamics of Clusters in Enhancing Cooperation for Green Marketing Initiatives: A Conceptual Model

Mohammad Reza Mazandarani and Marcelo Royo-Vela

Ch Chapter 8 Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders and the Moderating Influence of Firm’s Attitudes Toward Sustainability

Ana Isabel García-Agüero, Eduardo Terán-Yépez, Luis J. Belmonte-Ureña and Francisco Camacho-Ferre

Ch Chapter 9 Why Do We Play Golf? An Exploratory Research

María del Mar Martín-García, Jose Luis Ruiz-Real, Juan Carlos Gazquez-Abad and Juan Uribe-Toril

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DOI: 10.1007/978-3-031-70488-8

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