Hybrid Digital Business Models

Bernd W. Wirtz ()
Additional contact information
Bernd W. Wirtz: German University of Administrative Sciences

Chapter Chapter 8 in Digital Business Models, 2019, pp 153-160 from Springer

Abstract: Abstract After having introduced, the different B2C business model approaches of the 4C-Net Business Model in Chaps. 4 – 7 , this chapter presents the strategic approach of expanding these unifunctional business model approaches to an approach that uses aspects of these different models of. Section 8.1 deals with the development of hybrid digital business models and Sect. 8.2 describes the hybridization of the Google business model.

Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-13005-3_8

Ordering information: This item can be ordered from
http://www.springer.com/9783030130053

DOI: 10.1007/978-3-030-13005-3_8

Access Statistics for this chapter

More chapters in Progress in IS from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().