Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities

Mónica Ferreira (), Sandra Maria Correia Loureiro () and Hélia Pereira ()
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Mónica Ferreira: Universitario de Lisboa
Sandra Maria Correia Loureiro: Universitario de Lisboa
Hélia Pereira: Universitario de Lisboa

A chapter in Augmented Reality and Virtual Reality, 2021, pp 239-250 from Springer

Abstract: Abstract The aim of this study is twofold: provide an overview of the virtual reality and artificial intelligence conceptualization and applications and propose a framework of consumer -firm experience process in the context of smart cities. The framework will give a novel perspective on the topic and provide theoretical and contributions.

Keywords: Virtual reality; Artificial intelligence; Customer experience; Co-creation; Integrated marketing communications (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-68086-2_18

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DOI: 10.1007/978-3-030-68086-2_18

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