Testing Mixed Reality Experiences and Visitor’s Behaviours in a Heritage Museum

Mariapina Trunfio (), Timothy Jung () and Salvatore Campana ()
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Mariapina Trunfio: University of Naples ‘Parthenope’
Timothy Jung: Faculty of Business and Law, Manchester Metropolitan University
Salvatore Campana: University of Naples ‘Parthenope’

A chapter in Augmented Reality and Virtual Reality, 2021, pp 67-76 from Springer

Abstract: Abstract This paper aims to test the relationships between technological and functional, and experiential elements of the new realities, developing a conceptual framework based on (Trunfio and Campana, Current Issues in Tourism. 23(9):1053–1058, 2020) visitors’ experience model for mixed reality in the museum to explore how mixed reality functional elements influence visitors’ experiences in museum and post-experiences. Findings validate the influence of mixed reality functional elements on visitors’ experiences, showing traditional experiences as a key museum experience to drive 4.0 experiences and post-experience behaviours. However, some theoretical questions remain open, considering the influence of usability requirements on interaction and 4.0 experience on museum post-experience.

Keywords: Mixed reality; Smart technologies; Heritage museum; Visitors’ interaction; Visitors’ experience; Visitors’ behaviour (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-68086-2_6

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