Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

Lutz Lammerding, Tim Hilken (), Dominik Mahr and Jonas Heller
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Lutz Lammerding: Maastricht University
Tim Hilken: Maastricht University
Dominik Mahr: Maastricht University
Jonas Heller: Maastricht University

A chapter in Augmented Reality and Virtual Reality, 2021, pp 95-108 from Springer

Abstract: Abstract Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology.

Keywords: Augmented reality; Privacy concerns; Privacy calculus; Scale development (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-68086-2_8

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DOI: 10.1007/978-3-030-68086-2_8

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