Enable Service Interaction and Value Co-Creation for Small and Medium-Sized Enterprises Through an Innovation-Method-Framework

Hanno Kalkhofer (), Nicola Moosbrugger (), Annette Ulmer () and Martin Dobler ()
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Hanno Kalkhofer: Vorarlberg University of Applied Sciences
Nicola Moosbrugger: Vorarlberg University of Applied Sciences
Annette Ulmer: Vorarlberg University of Applied Sciences
Martin Dobler: Vorarlberg University of Applied Sciences

A chapter in Smart Services Summit, 2022, pp 127-136 from Springer

Abstract: Abstract Small and medium-sized enterprises often face resource deficits and therefore depend on cooperating with other actors to stay innovative in a competitive environment. Establishing and maintaining actual co-creation and service interaction strategies however is challenging. A reason for this is the complexity of finding methodologies and tools to create valuable outcome and the lack of knowledge of collaboration toolsets, also in virtual environments. This paper introduces an Innovation-Method-Framework consisting of innovation methods for increased service interaction and value co-creation among service stakeholders. Also, toolsets for the framework’s practical application are provided.

Keywords: Service-dominant logic; Service interaction; Value co-creation; Collaboration; Digital collaboration tools (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-97042-0_13

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DOI: 10.1007/978-3-030-97042-0_13

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