Methods Supporting a Shared Servitization Framework

Deflorin Patricia (), Havelka Anina, Campos Adrian and Wäfler Toni
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Deflorin Patricia: University of Applied Science of the Grisons
Havelka Anina: University of Applied Science of the Grisons
Campos Adrian: University of Applied Science and Arts Northwestern Switzerland
Wäfler Toni: University of Applied Science and Arts Northwestern Switzerland

A chapter in Smart Services Summit, 2022, pp 159-168 from Springer

Abstract: Abstract The transformation process from a product-oriented company to a service-oriented company is known as servitization. The following research focuses on how a shared understanding of servitization can be enhanced through the application of business model design methods and discusses the role of co-creation in this process. The continuous adaptation of the business model is crucial to move from the exploration phase to the engagement phase in the servitization process and to overcome the tipping points between these two phases through a common understanding and conviction. The research at hands ads to literature as it discusses how a business model analysis, and the applied methods support the development of a shared understanding.

Keywords: Servitization; Business model; Shared framework (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-030-97042-0_16

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