Business Analytics and Sustainability

Safwat Al Tal ()
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Safwat Al Tal: Department of Business Analytics, Faculty of Business

A chapter in Sustainable Development Through Data Analytics and Innovation, 2022, pp 33-44 from Springer

Abstract: Abstract This chapter from one side introduces business analytics, its levels, how they relate to providing insights that make data-driven business decisions. Then, from another side it describes sustainability, its definition, and dimensions. The chapter uses the two previous sides to analyze the confluence of the information era and sustainability in paving the way for big data to transform how businesses with environmental impacts can take meaningful action toward sustainability.

Keywords: Business analytics; Cross-Industry Standard Process for Data Mining (CRISP-DM); The Triple Bottom Line (TBL); Corporate Social Responsibility (CSR) (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-031-12527-0_3

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DOI: 10.1007/978-3-031-12527-0_3

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