AI with a Human Touch: The Case of Miroglio Fashion

Alberto Racca (), Giulia Truffo () and Fabrizio Fantini ()
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Alberto Racca: Miroglio Group
Giulia Truffo: Miroglio Group
Fabrizio Fantini: EVO

A chapter in Socio-economic Impact of Artificial Intelligence, 2024, pp 149-164 from Springer

Abstract: Abstract Artificial intelligence (AI) combined with human input can significantly enhance fashion retail operations, as demonstrated by Miroglio Fashion. This chapter details how Miroglio, Italy’s third-largest women’s apparel retailer, faced challenges with inventory management and demand forecasting due to the complex, fast-paced nature of fashion. By partnering with Evo Pricing, Miroglio implemented AI to optimize stock levels, replenishment, and transfers between stores. The system integrates big data analytics with human insights from store managers, leading to a more precise and responsive inventory management process. The results included increased sales, reduced excess inventory, and improved stock availability, showcasing the potential of AI to drive profitability and efficiency in fashion retail.

Date: 2024
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DOI: 10.1007/978-3-031-73514-1_11

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