Evaluating a Cloud Service Relationship Theory

Jan Huntgeburth ()
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Jan Huntgeburth: Universität Augsburg

Chapter Chapter 4 in Developing and Evaluating a Cloud Service Relationship Theory, 2015, pp 43-73 from Springer

Abstract: Abstract This chapter presents an empirical evaluation of the cloud service relationship theory based on a large scale survey. First, the context in which the cloud service relationship was evaluated is introduced and an explanation is given why PLS-SEM was chosen as a statistical method. Second, a comprehensive scale development study is presented that was very valuable for developing reliable and valid measurement instruments. Third, transparent record is provided on the sampling strategy and how the survey was administered. Fourth, the results of both measurement model and structural model evaluation are presented. Fifth, the findings are discussed in the light of the extant knowledge about IS and the theoretical contribution of the study is carved out. Last but not least, implications for practice are provided and limitations of the empirical evaluation are debated.

Keywords: Cloud Service; Cloud Provider; Common Method Variance; Cloud User; Average Variance Extract (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-10280-1_4

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