The Influence of Subjective Norm on the Usage of Smartglasses

Daniel Weiz, Gagat Anand and Claus-Peter H. Ernst ()
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Daniel Weiz: Frankfurt University of Applied Sciences
Gagat Anand: Frankfurt University of Applied Sciences
Claus-Peter H. Ernst: Frankfurt University of Applied Sciences

A chapter in The Drivers of Wearable Device Usage, 2016, pp 1-11 from Springer

Abstract: Abstract One factor hindering people’s usage of smartglasses seems to be that of Subjective Norm. More specifically, there are multiple reports of people using Google Glass being criticized in public, due to the general public’s perception that their privacy is at risk because of the device’s integrated recording functionalities. In this article, we empirically evaluate the influence of Subjective Norm on smartglasses usage. After collecting 111 completed online questionnaires about one specific pair of smartglasses, Google Glass, and applying a structural equation modeling approach, our findings indicate that smartglasses are at least partly utilitarian technologies whose usage is influenced by Perceived Usefulness. Furthermore, although we could not confirm a direct positive influence of Subjective Norm on the Actual System Use of smartglasses, we confirmed an indirect positive influence of Subjective Norm on Actual System Use through Perceived Usefulness. These findings suggest that smartglasses manufacturers need to emphasize the instrumental benefits of their devices. In addition, the manufacturers need to address users’ potential negative perceptions of smartglasses stemming from users’ beliefs that the general public has a negative opinion of the device.

Keywords: Actual System; Specific Pair; Wearable Device; Negative Opinion; Average Variance Extract (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-30376-5_1

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