The Potential Influence of Privacy Risk on Activity Tracker Usage: A Study

Florian Rheingans, Burhan Cikit and Claus-Peter H. Ernst ()
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Florian Rheingans: Frankfurt University of Applied Sciences
Burhan Cikit: Frankfurt University of Applied Sciences
Claus-Peter H. Ernst: Frankfurt University of Applied Sciences

A chapter in The Drivers of Wearable Device Usage, 2016, pp 25-35 from Springer

Abstract: Abstract Activity trackers collect a broad range of physical activity data and other health-related data. As a result, Perceived Privacy Risk might be a factor hindering people’s usage of these devices. In this article, we postulate that Perceived Privacy Risk has both a direct negative influence on the Behavioral Intention to Use activity trackers as well as an indirect influence on the Behavioral Intention to Use them through Perceived Enjoyment. After collecting 115 completed online questionnaires and applying a structural equation modeling approach, our findings indicate that activity trackers are at least partly hedonic technologies whose usage is influenced by Perceived Enjoyment. However, we were not able to confirm a significant influence of Perceived Privacy Risk on either the Behavioral Intention to Use the activity trackers or their Perceived Enjoyment. These findings suggest that activity tracker manufacturers need to emphasize the hedonic benefits of their devices and that they do not currently need to address people’s potential negative perceptions of activity trackers in terms of privacy risks.

Keywords: Behavioral Intention; Wearable Device; Technology Usage; Activity Tracker; Average Variance Extract (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-319-30376-5_3

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DOI: 10.1007/978-3-319-30376-5_3

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